Everything custom-coded. Nothing off a shelf.

For a lot of shops, a themed store is a perfectly good place to start — and if that’s all you need, we’ll tell you so. What you give up is distinctiveness and control. You pick from the same themes everyone else picks from, so your store looks like the last three your customer visited, and every feature the theme doesn’t cover becomes another app on another monthly bill. Those apps inject their own scripts into your pages, which is why heavily-extended stores get slower over time rather than faster.

Headless splits the two jobs apart. Checkout, payments, and orders run on infrastructure built for that — Stripe. The storefront your customers actually see is custom-coded in Next.js, so it’s designed for your brand, loads fast, and can be changed without waiting for a theme update. Your content sits in a Sanity CMS your team edits directly, shaped around your catalog instead of a generic product template.

The trade-off is honest: a headless build costs more up front than buying a theme, and it’s worth it when your brand is the product, your catalog is growing, or you’re tired of paying for apps to work around a template.

Most affordable websites are built on page builders and plugins — which means ongoing updates, security patches, and pages that carry a lot of weight they don’t need. A custom-coded site on the modern stack (Next.js) has none of that: pages load fast, there are no plugins to patch, and there’s far less for attackers to break into. Every build also ships agent-ready — clean, semantic pages with structured data that AI search and AI assistants can actually read and cite.

We build with modern AI-assisted development: a developer directs the design and architecture, uses today’s best AI tools to move fast, and reviews everything that ships. That’s how a small studio delivers custom-coded work at small-business prices — and it’s not an AI site generator, which spits out generic templates and copy that could describe any business.

It’s the approach we used for our own site — the one you’re reading right now — and most projects go from kickoff to live in about 2 weeks.

We want to make sure we develop your website to your specific needs and goals. We start by asking you a series of questions to gain insight into your requirements — either by interviewing you directly or having you fill out a questionnaire. Once the scope of the project has been identified, we produce a quote that is as accurate as possible and let you know of any other expenses that may come up. Websites are mobile-ready, with stock images and icons if needed.

We are experienced in adding different types of functionality to a website — online ordering, scheduling and booking systems, online databases, and more. Does your business require an online store? We offer e-commerce options so you can start selling your goods or services.

Wondering who updates the site once it’s live? Either of us can. Commerce builds come with a Sanity CMS, so your team edits products, prices, photos, and pages directly — no developer, no code, no waiting on us. It’s built around your catalog rather than a generic admin screen, and the content stays yours.

On smaller sites, we handle it for you: send the new hours, the new photos, the new menu item, and it’s done. No back end to log into, no plugin prompting you for an update, nothing to break on a Sunday night.

Every site we build includes free support for any bug or error you run into — see the maintenance plans for the exact terms. Beyond that, ongoing edits and new content are covered by a monthly plan, or hourly at $65 whenever you need something changed.